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Who We Are

A multi-generation legacy….

 In 1423 AH and with a clear vision, HALJ Company was founded by Mrs. Hadia Abdul Latif Jameel and her son Mr. Osama Al Haddad, to establish what was the first building-block in initiating one of the largest Assets Management companies in the kingdom of Saudi Arabia.

From Jeddah and for the past 18 years, our portfolio has expanded rapidly. Today, the group’s current investments include Strategic Legacy Investment, Real Estate Development besides various Asset portfolios locally and globally.

Along the way, the group gained a reputation for standards and excellence, and succeeded to capitalize the capabilities of a team of professionals and partners who helped sustaining those standards.

  • Vision 

    To build and manage assets that fulfill a human need and enrich the lives of the community


  • Mission 

    To be the best real estate developer, asset and facility manager
    To have our name as an address of quality, sustainability, and excellence in the market
    To give our shareholders the option to invest or raise money from third parties


  • Values

    Preserve the highest Ethical and Professional standards
    Ensure that your Customers get the Best Service possible
    Create a Dynamic workplace

Our Partners

We believe our pool of partnerships and family-owned conglomerates assist our business to reach new levels, and push the limits of possibility.  Our legacy investments and ownerships with some of ALJ’s key companies is our way of achieving the visionary commitment to our communities.


Abdul Latif Jameel

A diversified active partnership in 30 countries, focusing on the business that touches the lives of our communities such as Financial Services, Real Estate Development, Power Generation, Environmental Services, Consumer Retail, Electronics and Home Appliances.


Abdul Latif Jameel Electronics – RED SEA

Adding value to an individual’s lives is the motive behind our partnership with one of the most reputable electronics traders in the kingdom. The RED SEA Company and its track record of powerful alliances with international brands such as Toshiba, Sharp and Bosch.



We value our longstanding partnership with Hartwell Company the UK’s largest car retailer. A strategic partnership that allowed us to grow in different non-commercial sectors including Property Management, Financial Services, E-learning, IT companies among additional business.



We are proud of our large range of investments in development projects. Expressly in the Holy City of Makkah, overseeing the development of the Jabal Al Kaaba project with a total area of 54,000 SQ M, which includes the Anjum Hotel – Makkah, the largest hotel in the Middle East.

Our Projects

A track record of success

Each of the group’s companies operate individually and specializes in its field of expertise, still the culture of excellence is routed throughout each business and sectors.

1. KSA Projects



Hadya is a leading Asset Development and Management Company with turnkey projects by international quality Standards.

LOGO_Jameel Square E 525

Jameel Square

A landmark corporate center in the city of Jeddah, that offer 30Km2 of luxurious offices and 5Km2 of retail shops.


Mövenpick Hotel Tahlia

A chic 5-star hotel in the center of Jeddah City – Tahlia, that offer 161 spacious guest rooms and suites suitable for longer stays with excellent dining destinations and 7 meeting rooms fitting up to 150 guests.

LOGO_Solo Residence

Hadya Residence

59 studio apartments designed specifically to accommodate high -level professionals and corporate guests.

LOGO_Diyar Hadya E

Diyar Hadya

Our flagship CSR project, the Diyar Hadya compound was developed as an endowment project with the aim of reinvesting our profits in charitable projects.  The project was developed on 45Km2 to offer modern accommodation with 228 prestigious residential units in Jeddah.



A retail commercial park overlooking the world-famous King Fahd fountain in middle corniche of Jeddah.



Located in a prime location, a retail business center offers restaurants, retail destination.

2. International Projects

HALJ is actively engaged in a pool of diversified foreign investments and global markets across Europe from the UK and Germany, to Morocco in Africa.

The group’s current portfolio of investments spans multiple public and private equities including Property and Assets investments, with a focus on new emerging Technologies and Aquaculture as well as a wide range of Islamic based instruments such as Murabaha.

At HALJ, we believe in sharing common values, trust and enrichment with our partners and our communities. We believe in setting a shared understanding of what makes our partnership spurring change in the markets we operate in.

Our Assets

HALJ focuses on identifying opportunities with a wide range of high investments assets to drive greater growth and expansion.
  • Private Equity

    Carefully acquire shares in potential companies with solid success record, we are proud of our Limited Partnership (LP) with world class corporations and co-investing with some General Partnerships (GP) in different markets.


  • Public Equity

    Our global portfolio of public equities focuses on investing in alternative industries that have promising return of investments, such as technology and aquaculture.


  • Fixed Income

    We complement our investment scheme with some wide range of investments in Islamic based instruments such as Murabaha.